Punjabi words that move people — and the numbers to back it.
Harry Dhaliwal Shamashpuria is a Punjabi lyricist, shayar, and storyteller building an engaged, emotionally invested audience across music, writing, and short-form content. Here's everything a brand or label needs to know before reaching out.
Recent platform performance
All figures are organic reach from in-app analytics, no paid promotion. Numbers reflect a rolling 14-day window and fluctuate post to post — full historical data available on request.
What a partnership looks like
Punjabi-language content with a real creative voice — not a generic influencer template. Every collaboration is written, not just posted.
Original Punjabi Lyrics & Songs
Custom songwriting for releases, brand jingles, or campaign anthems — written in authentic Punjabi with real poetic craft.
Shayri & Storytelling Content
Emotionally resonant shayri, captions, and serialized stories that an engaged Punjabi-reading audience actually stops to read.
Brand & Product Integration
Reels, posts, and video features that weave a product naturally into music or storytelling — not a disconnected ad read.
A look & feel brands can borrow
A small selection of visual treatments used across releases and promo — for reference on tone, color, and creative direction.
Active platforms
Content is published consistently across these channels — ideal touchpoints for cross-promotion.
The audience behind the words
A reader and listener base built on emotional connection — not just reach.
Primarily Punjabi-speaking — across Roman, Gurmukhi, and Punglish content, reflecting how the diaspora actually reads and writes.
Strong base across Punjab and the global Punjabi diaspora — Canada, UK, and India, with content built to travel across borders.
Followers come for the writing itself — shayri, lyrics, and stories shared and saved, not scrolled past.
Let's build something worth reading.
Whether it's a song, a campaign, or a one-off collaboration — reach out and let's talk about what makes sense.